I started following the writing of Ariel Waldman a few weeks back. Her site, Shake Well Before Use, covers a lot of marketing ground. She is quickly becoming one of my favorite blogs to read (I just wish she’d post more!).
Anyway, she shared this Father’s Day ad that had me appreciating the art of the copywriter. (Although, if every kid is awesome as my daughter you can’t be too upset by the outcome…)