I have always loved rap. I’ll listen to any kind and even though I may not always understand it or need to listen to it a few times to get it, I think the lyrics are some of the smartest around.
I’ve been listening to the new ‘Roots’ album a lot. My favorite track – 75 bars – was playing on my way to work this morning. As I was listening I got this twinge of jealousy. Rappers, as much as you think they have no regard for their audience, are in total tune with their audience. They have been for 30 years. Everything they do is for their audience. And they can write and pour every bit of passion into developing their product for that audience without any regard for anyone else. If you don’t like it, f**k you, don’t listen. It’s not written for you.
How blissful to be able to do the same thing as a marketer. What’s that? Isn’t everything we do supposed to start with defining the audience? Yea, it is and in most cases, does. However, somewhere between defining the audience and submitting the copy for approval, the large number of people involved in approving the copy actually become the audience. It’s tweaked a thousand different ways to satisfy the nuances of all the individuals involved in the approval process, losing the very essence of what made it accurate in the first place.
Why is this? Why do we abandon the groundwork we’ve invested in a project to appease the layers of approval? I know why I do it – to protect my relationship with the decision makers, my job and the jobs of those I work with. I guess that makes me a sell-out, by rapper definition.
How different would it be if we could just be free to write what we know resonates with our audience? How different would it be if we could just write like a rapper.
I saw Iron Man, as most of you know, and loved it. However, not that I needed an excuse to go see it again, but I think I may have to, now that I know there is a Captain America hint in there.
What, you didn’t know that either? Well, check out this site that talks all about it. It shows what appears to be a piece if not all of Cap’s shield on Tony Stark’s workbench. Sweet.
Not that I need another reason to visit New York, but I do need a reason to visit London (look kids, Big Ben). Now I have both. Check out this awesome story on BBC regarding artist and inventor Paul St. George’s latest creation – a telectroscope that allows you to see into London from New York (or vice versa) through a series of mirrors.
You can communicate using a dry erase board. Maybe we could get one of these from the White House to Iran?
My wife is Catholic. We don’t go to Catholic church so I’m sure I’m on someone’s list because of that. But, it’s a good thing we don’t go because, as I just found out, until last weekI would have been sinning simply by wakinig up in the morning and having a cognitive thought.
Turns out that the Catholic church can sanction what you can and can’t believe in beyond your faith as the Vatican’s head astronomer came out last week and said you can believe in alien life forms, even going as far as calling them your brother. (Another time I’d like to discuss the importance of having a head astronomer. I need to contact the Methodist headquarters and find out how I can get that job.)
Now, I think missionary work on another planet is a bit of extreme, but someone has to reach these Godless creatures, right? I gotta tell you, if aliens invade us or take up living with us (if not already) I would recommend we avoid trying to witness to them.
But is it fair to assume all aliens aren’t believers in the Catholic faith? I think Spock was half-Catholic on his mother’s side. And I’m pretty sure I remember Mork and Mindy practicing the rhythm method.
For those of you who are practicing Catholics, now that you can believe feel free to start with the findings in Great Britain, now that the government is releasing previously classified alien documentation. Wonder when our government will do that?
Have you guys seen these awesome ice cubes shaped like Han Solo frozen in carbonite? They’re awesome. And should be the perfect accessory to any party.
When you serve the drink you have to say ‘your drinkis alive…and in perfect hibernation’ or ‘your drink should be quite well protected, if it survived the freezing process.’
Thanks to my main man Brad for the tip!
I’ve been in public relations for eight years, 12 if you count college. In most professions that’s not a lot – and not nearly enough to say what I’m about to say. However, marketing is kind of like dog years. And that’s unfortunate.
Why it’s like dog years is because we as marketers get comfortable. We relax within the comfy confines of a direct mail campaign; advertising program; stale creative — why? Because it’s what has worked in the past. We put programs together based on the merit of those that have come before, and while I’m not one for reinventing the wheel, I am one for bringing true value to a client.
When was the last time you took a truely objective approach to creating a program, i.e. not gravitating to the ‘what’, in other words not instantly assigning collateral, communications vehicles based on what we think we know. Instead, what if we took a step back and looked at how to do it? If the ‘how’ is something that has traditionally been done before, so be it. But if the how is something that people haven’t known or are used to seeing, than, well, maybe we can slow down the ‘marketing’ aging process.
In case you haven’t heard, Great Lakes Brewing Company is celebrating the 20th anniversary of Dortumnder Gold with the release of Imperial Dortmunder. It is a little more bold, according to the company’s Web site, and will be available in 4-packs starting in July.
But the trial batch is on tap now. And let me tell you – it is smack your momma good. Get there. Try it. Love it.
The only word that accompanies it’s nameplate on the ‘on tap’ chalkboard is ‘Yummy.’
Have I ever told you how much I enjoy reading BBC’s news site? They report the news that our media seems to ignore. I have it set up in my feeder and outside of Pop Candy it’s the only one I’m sure to read no matter what.
Well, if you aren’t reading the BBC you might think that silly things such as global warming, terrorists, food shortages, gas prices and a fading dollar are causing a good percentage of the world’s problems.
You would be wrong. Turns out that honor is reserved for the obese.
According to the London School of Hygiene and Tropical Medicine (I didn’t make that up) the obese consume 18 percent more calories than the average. This leads to them:
1. Not being able to walk anywhere, using more fuel
2. Eating more, affecting the food shortages
3. Needing more medical treatment driving up healthcare
People, I’m not making this up. I feel like all of the things we were taught not to tease people about is now being sanctioned, empowering us to openly and freely lecture people about obesity, which, according to the World Health Organization, which will double the people it affects by 2015.
So, forget all about everything else that’s wrong with the world – we now know the source. And if you see someone who is obese passing by you on the sidewalk in one of those little motorized carts be sure to give them a nasty look. The world will thank you for it.
Seriously, why do I even read the news….
Ever wonder what happened between Star Wars II and Star Wars III?
Wonder no more. Here is finally the development of the stories that catapulted us into the fast start of III, including the Clone Wars, Anakin’s reckless nature, Obi Wan’s relationship with some of the clone commanders and the development of Count Dooku and select Sith assassins.
Did I get YOU excited? Ok, just watch the trailer:
“LeBron James, with no regard for human life!”