I love local TV spots. There are no rules. The script, acting, music, quality, production – none of this matters. You can pretty much do whatever you want. People reading right into the camera. Throwing a football to a local sports star. Wearing a team’s jsersey over their dress shirts. Having their ugly kids read or say lines. Or, in Norton Furniture’s case, make absolutely no sense.
Norton Furniture is my favorite all time local spot. There have been several ads produced over the last few years and none of them make sense. Yet, they are intriguing. The owner and star himself, Mark Nelson, is extremely odd. So much that quite frankly, I’m a little scared to go there. But at least he stays true to himself. Simply go to YouTube and type in Norton Furniture. You’ll see that over the years he’s changed nothing in his ads. They didn’t make sense then and they don’t make sense now.
They’re so weird that The Soup picked it up earlier this year.





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