The more I read Ad Age, the more I love it. They recently featured an article referencing Jay Rosen’s blog, PressThink. (Mr. Rosen is an associate professor at New York University, Department of Journalism.) So I went and checked it out. It immediately became a must read, entry into my RSS folder and addition to my blog roll.
All you need to know about Mr. Rosen’s blog is the opening sentence to his intro: “We need to keep the press from being absorbed into The Media.” As a public relations professional, I think some of this responsibility lies with us as well. Coming from a school where the PR program runs through the Journalism school, I feel a personal responsibility to write / report on my clients’ news with the same objectivity as a journalist. I hope you check out PressThink. I think you’ll like it.
Speaking of my must read blogs, I have been a little behind in reading my feeds, so I just found out that Bill Sledzik is ending his relationship with PRSA . I’ve only been a PR practioner for seven years, but I have always shared the view that Bill is detailing in this post. Hopefully his growing frustration capped off by his walking away will cause the organization to look at what it has become vs. what it was created to do.